Keef

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March 30, 2007 - KEITH BUYS BRORA DISTILLERY FROM DIAGEO!

Charlie, Keith, Mick and Ron celebrate Keith's new venture. "Well done mate but please never, ever climb on the distillery's roof!" said Ron. Mick has already negociated with Keith a 25% discount on all bottles.


FLASHBACK - A VERY BUSY DAY IN PICTURES
March 30, 2007 - 10:42am: Keith arriving at Diageo's London Headquarters to finalize the deal.
March 30, 2007 - 10:47am: The discussions have started. Keith is a tough negotiator: "Okay, two more millions!"
March 30, 2007 - 10:49am: Deal done, Keith is jubilant.
March 30, 2007 - 11:37am: In front of Diageo's headquarters, it's in the bag! (paparazzi shoot)
March 31, 2007 - 3:07am: in a famous London night club, Keith confirms his strategic plans, full integration, from distilling to consuming the product.
March 31, 2007 - 3:08am: Mick: bravo, Keith!

APRIL 1, 2007- SYMBOLIC MOVES
March 31, 2007 - 7:08am: a new 'foundation stone' replaces the old 'Duke of Sutherland' one.
March 31, 2007 - 7:11am: new signs all around the warehouses and still house.

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